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Welcome to, where we strive to enhance the joy that dog owners experience with their beloved pets. We are excited to introduce you to Gencon, a brand dedicated to providing innovative solutions for dog owners.

Gencon® All-in-1 and Headcollars were originally designed, developed, and patented by Irene Holbrook, an incredibly knowledgeable and passionate dog enthusiast. Irene’s expertise in dog agility and obedience, coupled with her desire to help people maximize their enjoyment with their dogs, led her to create the original Gencon products.

After extensive research into dog psychology and the development of innovative technologies using high-quality materials, the Gencon range was born. The unique quality and effectiveness of these products have earned them a UK Patent, testament to their exceptional design.

As Irene wished to retire and focus more on her family of four dogs (and her husband), my wife and I were fortunate to take over the reins of Gencon and continue its growth. To further enhance our products and services, we collaborate with a team of expert dog trainers and behaviorists who assist us in product development. Their expertise also allows us to offer support to our customers, helping them address any behavioral challenges they may encounter while training their dogs.

At Gencon, we value our customers and are always here to assist in any way we can. We take great pleasure in hearing from you and are committed to providing top-notch customer support.

Discover the innovative world of Gencon at and witness the positive impact it can have on your dog training and walking experience. Trust Gencon to provide you with cutting-edge solutions, backed by a team of experts who share your passion for dogs. Contact us today and let us help you enhance your relationship with your furry companion.